Wrapping up 2022, latest report illustrates slow Windows Phone growth
Kantar World Panel has released a written report today for the month of December, which tells an expected story for Android and iOS, with the sometime taking the number 1 spot in multiple markets. The report also covers Windows Telephone, which has experienced strong growth in Britain and Italy. It shows that share levels take hit five.9 and 13.ix percent respectively, upwards from just two.2 and 2.8 percent 12 months prior. Only the remaining markets could have been meliorate.
Dominic Sunnebo, global consumer insight managing director at Kantar Worldpanel ComTech, had the following to say:
"It has been far slower than Microsoft would take liked, but Windows Phone is now starting to proceeds respectable shares in a number of fundamental European countries. However, its performance in the Chinese and Usa markets remains underwhelming. Every bit the two largest smartphone markets in the earth, these remain key challenges for Microsoft to overcome during 2022."
This we tin agree with. Windows Telephone is withal struggling to really choice up speed and hit hard against iOS and Android. In that location are a number of contributing factors that are weighing confronting the platform, many our readers will gladly provide themselves, but when information technology comes to brand awareness we do experience equally though progress is surely existence made.
Sunnebo continues and touches on Nokia's performance in United kingdom of great britain and northern ireland:
"Nokia is experiencing something of a turnaround in Great britain with its smartphone sales share at six.2% and actual sales growing by over l% compared with last year."
Nosotros'll take the 50 percent increase in sales. The manufacturer has struggled to rejuvenate its make, which has been height priority since Nokia joined forces with Microsoft and launched the Lumia line of Windows Phones. It's withal a tough menstruation for Microsoft and its mobile platform, especially with BlackBerry 10 merely around the corner, but progress appears to exist present - simply accept a look at the previous Kantar report.
It'll be interesting to meet where Microsoft goes after the rollout of Portico (Windows Telephone 8 update) and Windows Telephone 7.8. Slow and steady wins the race, right?
Source: Kantar Globe Console; thanks anybody who tipped united states of america!
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Source: https://www.windowscentral.com/latest-report-illustrates-steady-growth-december-windows-phone
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