Nokia kicks off US advertising campaign with a Beta Test, takes on the iPhone

Smartphone Beta Test

There is picayune uncertainty that Nokia has the deep pockets, ingenuity and cleverness to brand an effective advert campaign for the AT&T Lumia 900. The question is, when volition "Operation Rolling Thunder", their nickname for their advertising battery of the The states begin and what will it entail?

Part of that question is now answered with the site 'Smartphone Beta Examination' (world wide web.smartphonebetatest.com) which is a bold and humorous attempt on taking on Apple'due south iPhone. The site features a countdown clock that expires on April sixth and a video of a human being who looks a whole lot like ex-Saturday Night Live alum Chris Parnell sitting in a chair, existence bored every bit he waits for the inaugural to expire.

Smartphone Beta Test

Below that section we meet 3 videos that directly take on the iPhone: Showroom A "Outside", Exhibit B "Ill Golfer" and Exhibit C "Death Grip". All three videos characteristic marketing people sitting around a conference room discussing a blurred out, un-named device that is clearly an iPhone. 1 of the members raises a trouble with the device eastward.g. the famed iPhone death-grip while the other two mercilessly mock him for even caring.

From here we can see ane of Nokia'southward angles for selling the Lumia 900: they will directly be picking a fight with AT&T's former 'hero' device, Apple'south iPhone (in addition to mayhap any other "beta" phones, which for u.s. brings to mind Google'southward Android). Information technology is certainly a risky motion but if any company tin can do this, it would be Nokia.

The code shows all...

What'due south interesting is the site currently has the Nokia name crossed out and there is no mention of the Lumia 900 only yet, but we know it's them. For i, the colors of the site are very much a part of the Nokia "Astonishing Everyday" campaign and the whole design screams Nokia. And while their domain lookup tells us little (it was registered past proxy, then no information), at that place is some solid proof it is them backside the site. By looking at the source lawmaking for the web folio we can meet a single Java script link-back to Nokia.com (see higher up image), which seals the bargain for usa.

Nosotros expect frontward to see what happens with the site in five days and the following Tweets (#BetaPhone) that get with it. Currently those hashtag tweets are done by only a few people, notably from Butler, Shine, Stern and Partners an ad agency which is probably behind this whole Nokia project.

Update: Every bit noted in comments by wp7rocks, going to the site's images directory reveals AT&T and Nokia items. The most curious is this ane, calling every other smartphone in "the last 5 twelvemonth years" a "tester".

WP Central

Update 2: Reports take come up in noting that a teaser advertizing of this has shown on Idiot box during some NBA games today. You tin can watch it here.

Source: Smartphone Beta Exam; Cheers, cmunic8r99, for the link

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